Security Consistency
The trusted sites security zone lets users specify what is safe, and gives added protection from malware attacks. However, current search is inconsistent with this standard internet security. TRUSTED Power Search gives users the similar kind of control as trusted sites, and provides the expected consistent approach.

Furthermore, the ease-of-use and adoption of TRUSTED Power Search requires much less effort because of its familiar and consistent nature.

Notes
The security zone is specific to the Internet Explorer web browser. Other browsers may not include this feature, or may implement it differently.